Facebook thinks you're more likely to like its new like button

rFacebook is changing its like button, after its
own research suggested people favoured the
thumbs up logo as opposed to the stylised
letter F logo.









They say their investigations "revealed an
increase in engagement" with the new design.
The social network is releasing new tools to help
developers build social interaction on their sites,
including updating the follow and share icons.
Around one in three Facebook likes now comes
from a mobile device.
Last week Facebook withdrew the ability for
video creators to embed links into their clips.
The call to action [CTA] feature had been popular
with broadcasters, who used it as a way to steer
users to their own sites.
The click for more button no longer directs
users to third-party websites
The change in policy was made earlier this month
without warning.
Experts say the decision is another illustration of
the power that Facebook now has over how the
public reads and watches the news.
According to a recent study, 28% of people in the
UK use Facebook as a news source at least once a
week, with that figure rising to 41% for the
under-35s.
F